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Lot 641
A 'Tomotom' table and six chairs,designed by Bernard Holdaway (1934-2009), cardboard and chipboard, labelled 'Tomotom' patent applied for design, registered by 'Hull Traders Furniture Limited, 7 Sedley Place, W1, Mayfair 7153',125cm diameter72.5cm high back38cm seat height (7)'Tomotom' was a range of low-price furniture with a Pop aesthetic, based entirely on a circular theme - cylinders, discs and spheres. Conceived as a collection that could be added to over time, the ‘circle’ allowed for greater flexibility in grouping and arrangement. In order to keep costs down and increase the market potential, Holdaway came up with the idea of using cardboard tubes as the principal material, with chipboard used tor table tops and seats. A tough enamel spray-paint created a smooth, high-gloss finish in eye-catching colours. The durable finish meant 'Tomotom' furniture was suitable for commercial settings, such as hotels, schools and waiting areas. The curved edges and bright colours wer
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