London Underground Poster Cactus House Kew Gardens Frank Newbould

Original vintage London Transport poster issued to promote travel to The Cactus House at Kew Gardens. Design by renown poster artist Frank Newbould. Publishes by the Underground Electric Railways Company Ltd, lithograph printed by Vincent Brooks, Day & Son Ltd. Poor condition, losses, fading and tear, backed on linen. Country of printing: UK, year: 1922, artist: Frank Newbould, size (cm): 101.6x63.5. Frank Parkinson Newbould (24 September 1887 – 24 December 1951) was an English poster artist, known for his travel posters and Second World War posters for the War Office as assistant to Abram Games. He worked mostly in London from the interwar period specialising in travel posters. His clients included the Empire Marketing Board; London Transport and its predecessors; the London & North Eastern, Great Western and London, Midland and Scottish Railways, and the Orient and Cunard Lines. In 1942 he joined the War Office as assistant to Abram Games, where he produced eleven posters, including a series Your Britain, Fight for it Now. The Underground Electric Railways Company of London Limited (UERL), known operationally as the Underground for much of its existence, was established in 1902. It was the holding company for the three deep-level "tube"[note 1] underground railway lines opened in London during 1906 and 1907: the Baker Street and Waterloo Railway, the Charing Cross, Euston and Hampstead Railway and the Great Northern, Piccadilly and Brompton Railway. It was also the parent company from 1902 of the District Railway, which it electrified between 1903 and 1905. The UERL is a precursor of today's London Underground; its three tube lines form the central sections of today's Bakerloo, Northern and Piccadilly lines. In the 1920s, competition from small unregulated bus operators reduced the profitability of the road transport operations, leading the UERL's directors to seek government regulation. This led to the establishment of the London Passenger Transport Board in 1933, which absorbed the UERL and all of the independent and municipally operated railway, bus and tram services in the London area.