Advertising Poster The Fourth Way Avalon Ballroom Rock Concert

Original vintage music advertising poster for a concert by The Fourth Way at the Avalon Ballroom in 1968 with supporting acts including The Sons of Champlin, Jeremy Steig & the Satyrs, Alexander's Timeless Blooz Band. The event was organised by Family Dog Productions. The Avalon Ballroom was a music venue in the Polk Gulch neighborhood of San Francisco, California. The space operated from 1966 to 1969, at the height of the counterculture movement. The Avalon Ballroom was a music venue in the Polk Gulch neighborhood of San Francisco, California. The space operated from 1966 to 1969, at the height of the counterculture movement. Fantastic design by Paul Zavorskas. The Avalon Ballroom was founded by Robert E. Cohen, impresario Chet Helms and his music production company, Family Dog Productions, which had offices on Van Ness. Bands were frequently booked to perform at the Avalon on Thursday, Friday and Saturday. Extraordinary posters advertising each event were produced by psychedelic artists, including Rick Griffin, Stanley Mouse, Alton Kelley and Victor Moscoso. In the 1960s, at the Avalon, two bands typically performed two sets during the evening beginning at about nine o'clock. Many local bands, such as Quicksilver Messenger Service and the Steve Miller Band, served as backup bands, as did the early Moby Grape and headliners such as The Doors, the 13th Floor Elevators, the Butterfield Blues Band and Big Brother and the Holding Company, which Helms organized around singer and performer Janis Joplin in spring 1966. The Grateful Dead played at the Avalon twenty-nine times from 1966 through 1969, and recorded two live albums, entitled Vintage Dead and Historic Dead, in the autumn of 1966. 2 tracks of their famous "Live/Dead" album were also recorded there in early 1969, The Eleven and Turn On Your Love Light. On January 29, 1967, it hosted the Mantra-Rock Dance musical event, organized by the local Hare Krishna temple, which featured Hare Krishna founder Bhaktivedanta Swami, along with Allen Ginsberg, The Grateful Dead, Moby Grape and Big Brother and the Holding Company, with Janis Joplin.Year of printing: 1968, country of printing: USA, designer: Bob Schnepf, dimensions (cm): 50.5x34. Excellent condition.