1711
Advertising Poster Smirnoff Vodka Librarian Barn Film Set
Beschreibung
Original vintage Smirnoff vodka advertising poster: ''I was the mainstay of the Public Library until I discovered Smirnoff' - The effect is shattering. These original vintage Smirnoff advertising posters are part of the 1970s campaign by the London-based Young and Rubican agency, which aimed to promote the vodka as a way to achieve glamour and excitement as an escape from the humdrum of daily life. (To emphasise the campaign's risky innuendos, Avocado Sweet observes: Substitute the word heroin for Smirnoff and it still makes sense.) The advertising campaign proved to be a great success for the company, resulting in vodka becoming so chic that it overtook gin in popularity and saw Smirnoff's sales triple. In 1976 the campaign ended, following the tightening of rules on alcohol advertising led by the government and the Advertising Standards Authorities in 1975. The only image which did not have a positive impact on sales was the one of the wayward librarian, above. Research later showed that much of the target audience actually aspired to be librarians and had no desire to be led astray by that devastating sip of Smirnoff. Very good condition, waving and minor creases. Country: UK, year of printing: 1970, designer: Unknown, size (cm): 56.5x41
Auktionsdetails
Versand
AGB & Wichtige Informationen
Stellen Sie dem Verkäufer eine Frage
Original vintage Smirnoff vodka advertising poster: ''I was the mainstay of the Public Library until I discovered Smirnoff' - The effect is shattering. These original vintage Smirnoff advertising posters are part of the 1970s campaign by the London-based Young and Rubican agency, which aimed to promote the vodka as a way to achieve glamour and excitement as an escape from the humdrum of daily life. (To emphasise the campaign's risky innuendos, Avocado Sweet observes: Substitute the word heroin for Smirnoff and it still makes sense.) The advertising campaign proved to be a great success for the company, resulting in vodka becoming so chic that it overtook gin in popularity and saw Smirnoff's sales triple. In 1976 the campaign ended, following the tightening of rules on alcohol advertising led by the government and the Advertising Standards Authorities in 1975. The only image which did not have a positive impact on sales was the one of the wayward librarian, above. Research later showed that much of the target audience actually aspired to be librarians and had no desire to be led astray by that devastating sip of Smirnoff. Very good condition, waving and minor creases. Country: UK, year of printing: 1970, designer: Unknown, size (cm): 56.5x41
Original Vintage Posters inc Auto Moto Racing
Auktionsdatum
Ort der Versteigerung
404 King's Road
London
SW10 0LJ
United Kingdom
Generelle Versandinformationen vom Auktionshaus verfügbar
Buyer Pays Shipping Cost and import duties. We offer worldwide shipping, payment on collection is possible.
We ship posters worldwide rolled in shock-resistant and hard wearing tubes.
We dispatch items within 1-4 working days after payment and notify customers if there is any delay. Delivery to UK addresses usually takes 2-3 working days. Delivery to international addresses varies depending on destination and usually takes 7-10 working days.
Wichtige Informationen
AntikBar, the original vintage poster specialist, will be holding their next auction on Saturday 3 August, starting online at 3pm (UK time). This auction will feature a collection of Car and Motorcycle Racing posters as well a wide variety of original vintage posters from around the world: travel, cinema, sport, advertising, war, propaganda.
AGB
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Please note that any lots purchased via the-saleroom.com live auction service will be subject to an additional 3% commission charge + VAT at the rate imposed on the hammer price
All sales are final, items are as described. Please send us requests for more information if needed. We will provide you quotes for worldwide shipping, no returns, buyer is responsible for customs clearance and payment of customs fees. Ownership of goods passes to buyer once the items are picked up by a shipper or taken in by the Post Office, we do not assume responsibility for goods in transit. Payment is required within 7 days after auction. Payment in Pounds (GBP) is possible on collection in London and Moscow (by special arrangement). Auctioneer reserves the right to sell the lots for which the payment was not completed. Auctioneer reserves the right to sell the lots for which the payment was not completed.
Buyer Pays Shipping Cost and import duties. We offer worldwide shipping, payment on collection is possible.
