Warm up for the ski season with vintage ski posters coming up at auction on thesaleroom.com18 December 2019 The poster, as we know it, dates back to the 19th century when the innovation and use of high-speed colour lithography by Jules Chéret made mass production possible and brought it to the masses.
But the vintage posters market was not seriously established until the 1980s and further developed in the US, and to a lesser extent in the UK, in the 1990s.
The 1998 V&A exhibition The Power of the Poster helped raise awareness and The London Transport Museum has held regular poster exhibitions at its Covent Garden location.
A number of auction houses hold regular sales including Lyon & Turnbull which is again partnering with vintage poster specialist Tomkinson Churcher to present its annual Ski Sale on January 15.
The auction will comprise approximately 70 poster lots.
Some of the highlights in the sale is a collection of Swiss and European posters from the 1920s-60s. They come from the family of Marie Louise and Roland Zahnd, whose father Louis Nicollier was a graphic designer who worked in Switzerland and Belgium during the ‘20s, ‘30s and ‘40s.
Here are three examples from the sale:
This 1930 poster (above) of an indoor skating rink at Jungfraujoch by Hans Thoni (1906-80) is estimated at £300-500.
2. Winter in Switzerland
This poster of a man smoking and relaxing in the mountains in Switzerland, c.1938 and titled ‘Winter in der Schweiz’, is a lithograph by Erich Hermes (1881-1971). It is estimated at £3000-5000.
3. Villars scene
The Swiss village of Villars has views of Mont Blanc and here Swiss artist Martin Peikert (1901-75) depicts the mountains in his c.1940s lithograph. It is estimated at £1000-1500.
Viewing will take place in L&T’s London gallery from December 19-23 and in Edinburgh from January 12-15.
View the vintage ski poster sale and bid via thesaleroom.com.
Read Antiques Trade Gazette’s guide to buying travel posters.