Three cheers for breweriana!

Promotional items featuring brewery brands have a dedicated following of collectors.

Pub memorabilia

"Harp stays sharp to the bottom of the glass" according to the adverts some decades ago. Here we have two Harp trays and a pump cover.

This memorabilia also has its own name - breweriana. A single-owner collection of brewery collectables, also including items produced by whisky makers and other drinks firms, features in a timed online auction at Ellis, Willis & Beckett ending on December 4.

Here are some lots featuring well-known brands. If their drinks are your favourites you might want to bid for their memorabilia. Serving your top tipple from a classic branded jug or into a special glass is always a nice touch.


Branded pub memorabilia

'Toucan' play at that game. This is the famous Guinness toucan from the era of the slogan 'My Goodness, My Guinness', along with an unbranded last orders bell and a Bass pump clip.


Two Pimm's ice buckets

It must be Pimm's o'clock! Two Pimm's ice buckets


a Baileys ice bucket and six glasses

The cream of Irish drinks: a Baileys ice bucket and six glasses.

John Smith's


Two champagne buckets

A vintage Lanson champagne bucket. The lot also includes an Asti Martini ice bucket.



Babycham drinks memorabilia

It's time to "Experience the Sparkle" with this Babycham ice bucket and pair of ice tongs.


Coca-Cola memorabilia

This lot includes a Coca-Cola tray, clock, ice bucket and much more.

Wild Turkey

An ice bucket

And this one is a Wild Turkey ice bucket

Browse and bid

You can browse the full catalogue to find more drinks memorabilia and breweriana at the Ellis, Willis & Beckett auction. Bidding ends on December 4.



Tags: Collectables
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