Lot

11

War Poster WWII Join the ATS Abram Games Blonde Bombshell

In Original Vintage Posters - Iconic Propaganda

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London

Exceedingly rare original vintage World War Two recruiting poster: Join the ATS. Published by Her Majesty's Stationery Office to encourage women to join the Auxiliary Territorial Service (ATS). This poster was recalled as too glamorous following a complaint by the Parliament member, Thelma Cazalet-Keir. Stylish depiction of a young blonde lady with red lipstick was deamed as not appropriate and posters were recalled and destroyed. This is a rare surviver in a very good condition. It has pinholes indicating that is was displayed and then carefully folded and stored away. The poster was designed by Abram Games (1914-1996) and depicts Doreen Murphy a young woman in the Auxiliary Territorial Service (ATS) who had previously asked Games to design a poster for a dance. He agreed on the condition that she posed for a recruitment poster wearing the new style ATS cap. The resulting poster was nicknamed the blonde bomshell, it was replaced by a more traditional image. Abram Games OBE, RDI (29 July 1914 – 27 August 1996) was a British graphic designer. The style of his work – refined but vigorous compared to the work of contemporaries – has earned him a place in the pantheon of the best of 20th-century graphic designers. In acknowledging his power as a propagandist, he claimed, "I wind the spring and the public, in looking at the poster, will have that spring released in its mind." Because of the length of his career – over six decades – his work is essentially a record of the era's social history. Some of Britain's most iconic images include those by Games. An example is the "Join the ATS" poster of 1941, nicknamed the "blonde bombshell" recruitment poster. His work is recognised for its "striking colour, bold graphic ideas, and beautifully integrated typography".Year of printing: 1941, country of printing: UK, designer: Abram Games, dimensions (cm): 73x48. Very good condition, original folds, tear on top fold line, small tears on folds and margins, pinholes in top corners.

Auctioneer:

Antikbar Original Vintage Posters

Exceedingly rare original vintage World War Two recruiting poster: Join the ATS. Published by Her Majesty's Stationery Office to encourage women to join the Auxiliary Territorial Service (ATS). This poster was recalled as too glamorous following a complaint by the Parliament member, Thelma Cazalet-Keir. Stylish depiction of a young blonde lady with red lipstick was deamed as not appropriate and posters were recalled and destroyed. This is a rare surviver in a very good condition. It has pinholes indicating that is was displayed and then carefully folded and stored away. The poster was designed by Abram Games (1914-1996) and depicts Doreen Murphy a young woman in the Auxiliary Territorial Service (ATS) who had previously asked Games to design a poster for a dance. He agreed on the condition that she posed for a recruitment poster wearing the new style ATS cap. The resulting poster was nicknamed the blonde bomshell, it was replaced by a more traditional image. Abram Games OBE, RDI (29 July 1914 – 27 August 1996) was a British graphic designer. The style of his work – refined but vigorous compared to the work of contemporaries – has earned him a place in the pantheon of the best of 20th-century graphic designers. In acknowledging his power as a propagandist, he claimed, "I wind the spring and the public, in looking at the poster, will have that spring released in its mind." Because of the length of his career – over six decades – his work is essentially a record of the era's social history. Some of Britain's most iconic images include those by Games. An example is the "Join the ATS" poster of 1941, nicknamed the "blonde bombshell" recruitment poster. His work is recognised for its "striking colour, bold graphic ideas, and beautifully integrated typography".Year of printing: 1941, country of printing: UK, designer: Abram Games, dimensions (cm): 73x48. Very good condition, original folds, tear on top fold line, small tears on folds and margins, pinholes in top corners.

Original Vintage Posters - Iconic Propaganda

Sale Date(s)
Venue Address
404 King's Road
London
SW10 0LJ
United Kingdom

General delivery information available from the auctioneer

Buyer Pays Shipping Cost and import duties. We offer worldwide shipping, payment on collection is possible.

We ship posters worldwide rolled in shock-resistant and hard wearing tubes.  We use Royal Mail special delivery with insurance for postage in the UK and signed and tracked service where available with a maximum insurance of £250 for international shipments. Over-sized posters (over 80cm) are shipped by UPS.  

We dispatch items within 1-2 working days and notify customers if there is any delay. Delivery to UK addresses usually takes 2-3 working days. Delivery to international addresses varies depending on destination and usually takes 7-10 working days.  

 

Important Information

AntikBar, the original vintage poster specialist, will be holding their next auction on Saturday 16 November, starting online at 3pm (UK time). This auction will feature a collection of propaganda posters from a various countries and periods including a rare Russian Revolution collection as well a wide variety of original vintage posters from around the world: travel, cinema, sport, advertising and war.

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All sales are final, items are as described. Please send us requests for more information if needed. We will provide you quotes for worldwide shipping, no returns, buyer is responsible for customs clearance and payment of customs fees. Ownership of goods passes to buyer once the items are picked up by a shipper or taken in by the Post Office, we do not assume responsibility for goods in transit. Payment is required within 7 days after auction. Payment in Pounds (GBP) is possible on collection in London and Moscow (by special arrangement). Auctioneer reserves the right to sell the lots for which the payment was not completed. Auctioneer reserves the right to sell the lots for which the payment was not completed.

Buyer Pays Shipping Cost and import duties. We offer worldwide shipping, payment on collection is possible.

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Tags: Second World War, Poster