Original vintage WWI British propaganda poster - Buy a Victory Bond Now! - featuring a striking artwork by artist A. J. Charles showing a soldier pointing to the viewer while two soldiers on the sides are holding the Union Jack flag. British government relied more on short-term financing in the form of treasury bills and exchequer bonds during World War I. Treasury bills provided the bulk of British government funds in 1916, and were available for terms of 3, 6, 9 and 12 months at an interest rate of 5%. Although these were not formally designated as war bonds, advertising was explicit about their purpose. This April 1916 advertisement for 5% Exchequer bonds was typical of the time: "LEND YOUR MONEY TO YOUR COUNTRY. The soldier does not grudge offering his life to his country. He offers it freely, for his life may be the price of Victory. But Victory cannot be won without money as well as men, and your money is needed. Unlike the soldier, the investor runs no risk. If you invest in Exchequer Bonds your money, capital and interest alike, is secured on the Consolidated Fund of the United Kingdom, the premier security of the world."Year of printing: 1918, country of printing: UK, designer: A. J. Charles, dimensions (cm): 30x41.5 (Horizontal). Good condition, folded as issued, creases and slight staining.
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