Travel Poster ENIT Venice Venezia Italy Cassandre 1951

Original vintage travel advertising poster published for the "Venezia Graphic Design Conference" and used by the Italian Tourist Office (ENIT) to promote Venice.This superb design by Cassandre, with the colors and images reflected in the lagoon, perfectly render the magical and romantic atmosphere of the city. Cassandre, pseudonym of Adolphe Jean-Marie Mouron (1901- 1968) was a French painter, commercial poster artist, and typeface designer. He was born Adolphe Jean-Marie Mouron in Kharkiv, Ukraine, to French parents. As a young man, Cassandre moved to Paris, where he studied at the Ecole des Beaux-Arts and at the Academie Julian. The popularity of posters as advertising afforded him an opportunity to work for a Parisian printing house. Inspired by cubism as well as surrealism, he earned a reputation with works such as Bucheron (Woodcutter), a poster created for a cabinetmaker that won first prize at the 1925 Exposition Internationale des Arts Decoratifs et Industriels Modernes. Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters advertising travel, for clients such as the Compagnie Internationale des Wagons-Lits. His creations for the Dubonnet wine company were among the first posters designed in a manner that allowed them to be seen by occupants in moving vehicles. His posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as Max Ernst and Pablo Picasso. In addition, he taught graphic design at the Ecole des Arts Decoratifs and then at the Ecole d'Art Graphique. With typography an important part of poster design, the company created several new typeface styles. Cassandre developed Bifur in 1929, the sans serif Acier Noir in 1935, and in 1937 an all-purpose font called Peignot. In 1936, his works were exhibited at the Museum of Modern Art in New York City which led to commissions from Harper's Bazaar to do cover designs. Good condition, faint foxing and creases in margins. Country: Italy, year of printing: 1951, designer: A. M. Cassandre, size (cm): 100x62.5